For consistency's sake I feel like it should be named PUBG: The Callisto Protocol, right? I'm guessing the two aren't going to have much in common, beyond a chicken dinner Easter egg, or something. It's set 300 years after PUBG: Battlegrounds. Let's not forget there's one other game announced as part of the "PUBG Universe:" The Callisto Protocol, that new survival horror game from the creators of Dead Space. It's also a 100-player battle royale game. It's a more futuristic setting, but the action in the game's debut trailer seems similar to the PUBG we already know. New State is a mobile game from PUBG Studio, set in the year 2051.
Additional titles in the franchise will carry the PUBG name, as you see with our upcoming game, PUBG: New State." "Rebranding PlayerUnknown's Battlegrounds to PUBG: Battlegrounds is the first step in us realizing this vision. "Krafton is actively expanding the PUBG brand through a variety of new experiences set in its universe," a PR representative said. I reached out to Krafton's PR team, who confirmed the new name but declined to explain how it came to be, or what PUBG means now if the BG doesn't stand for Battlegrounds. But the title field on Steam, as well as the game's social media accounts, have buried PlayerUnknown in favor of the new (bad) PUBG: Battlegrounds title. There's even a paragraph in the "About this game" field that explains who PlayerUnknown is. On the Steam page you can still see vestiges of the proper PlayerUnknown's Battlegrounds name, like on the Buy button, the EULA, and a few other places. What really drives me crazy here is how blatant a have-their-cake-and-eat-it-too rebranding attempt it is. (I'll admit that option doesn't sound so great.) The game's either PUBG with no colon, or it's PU: Battlegrounds. If you want to shorten it, you have to choose, Krafton.
And we know better, PC gamers: PUBG is short for PlayerUnknown's Battlegrounds. This new name only works if we all collectively agree to pretend that PUBG isn't an acronym-that it somehow has meaning as four uppercase letters smooshed together. Krafton definitely wants PUBG: Battlegrounds to be the new official name.īut it doesn't make any sense. But then I looked at the page title on Steam, and the description text, and it's all been switched. It's shorter and easier to say, and probably the more globally known name for the game, at this point. Sure, you want to get PUBG into the logo. There's an old internet expression that reflects how my brain feels every time I read this new name, and it's this: I can't believe you've done this.įor a moment I thought this bold desecration of language might've just been limited to the new art on Steam, and if that was the case I'd begrudgingly get it.
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